What is Impact Mapping?

It is a technique used to focus on the goals and how to achieve them.

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Definition

Impact Mapping is a visual technique used to help teams focus on the goals they want to achieve and how to achieve them.

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Iterative Process

It is often applied in the early stages of development to create a strategic plan and a product roadmap.

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Collaborative Tool

Impact Mapping involves all stakeholders in a collaborative discussion to prioritize actions that will have the most significant impact.

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Four Levels

The technique is structured around four levels - Goals, Actors, Impacts, and Deliverables - to map the connections between the 'Why', 'Who', 'How', and 'What'.

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Goals

The first step in Impact Mapping is defining the overall goal, ensuring it is Specific, Measurable, Actionable, Realistic, and Time-bound (SMART).

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Actors

Identify key actors or stakeholders who can influence the success of the project, avoiding generic terms like 'users' and being specific about user categories or roles.

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Impacts

Determine how the identified actors can help achieve the project goals and the specific impacts that will contribute to success.

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Deliverables

List the high-level features or characteristics that need to be developed, which can serve as an initial product roadmap.

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Want to learn more?

If you're curious to learn more about Impact Map, reach out to me on X. I love sharing ideas, answering questions, and discussing curiosities about these topics, so don't hesitate to stop by. See you around!