What is Design Thinking?
It is a process for solving problems that focuses on understanding human needs and creating innovative solutions.
Definition
Design Thinking is a process for solving problems that focuses on understanding human needs and creating innovative solutions developed with a Customer Centricity alignment.
Origin
Design Thinking originated at Stanford's d.school, with early works by John E. Arnold and Herbert Simon.
Ideation
The process includes a brainstorming phase and idea generation to explore a wide range of possibilities.
Prototyping
Ideas are quickly turned into tangible prototypes for testing and refinement.
Testing and Feedback
Prototypes are tested with users to gather feedback and iterate on the design.
Business Impact
Design Thinking is used not only for product design but also for innovation in business models and organizational change.