What does UX stand for?

It stands for User Experience.

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Definition

UX, or User Experience, is a strategy focused on providing the best possible experience to users of both digital and physical products and services.

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Digital Focus

In digital environments, team members specialized in UX ensure that interactions are smooth and obstacle-free with websites, mobile apps, software, and other digital solutions.

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Physical Application

The discipline of UX is also relevant to physical products, aiming to improve the overall experience of users.

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Importance

UX is crucial for customer satisfaction and retention and can significantly impact a company's success.