What does OKR mean?
The acronym stands for Objective and Key Result.
Origin
OKRs were developed by Andrew Grove at Intel in the 1970s and later popularized by John Doerr, who introduced the concept to Google.
Meaning
OKRs (Objectives and Key Results) are a framework used to set and track objectives and their outcomes within an organization.
Objectives
The Objectives in OKRs should be clear, meaningful, and challenging. They should be formulated in a way that inspires and motivates the team. Furthermore, they should be aligned with the organization's mission and vision. A good objective is one that, although it may be difficult to achieve, is realistic and contributes to the growth and improvement of the organization.
Key Results
The Key Results in OKRs are the specific metrics used to measure progress towards achieving the Objectives. Key Results should be quantifiable, meaning they should be measurable in some way. For example, a Key Result could be "Increase sales by 20%".
Expansion
OKRs have been adopted by numerous large technology organizations, largely due to the influence of John Doerr.