What is Hype?

It is a strong expectation for something new.

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Hype

Hype refers to excessive or exaggerated excitement, often used in the context of marketing by the public about a feature, product, or novelty.

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Example

A product being heavily hyped may have its features or benefits overstated to generate interest and sales.

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Origin

The term derives from the English word 'hyperbole', which is a literary figure that exaggerates or overvalues something.

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Want to learn more?

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